When it comes to maximising the income from your holiday let, few factors have as big an impact as your pricing strategy. Getting it right means not only attracting more bookings but also ensuring your property earns its full potential throughout the year. Whether you’re new to holiday letting or looking to optimise your returns, understanding how to adjust prices for peak and off-peak seasons is key.
For owners working with an experienced Anglesey Holiday Letting Agency, this strategy is often handled by a local team who understand regional trends, booking habits, and competitive rates. But whether you’re managing your property yourself or with support, here’s how to navigate seasonal pricing effectively.
Understanding the Seasons in Anglesey
Anglesey’s popularity peaks in the summer, particularly from late June through to early September, with an additional spike during the Easter holidays, May half term, and October half term. The festive period – from Christmas through New Year – also sees strong demand.
Off-peak periods typically include the months of November through February (excluding Christmas and New Year), early March, and the weeks immediately after school holidays end. During these times, bookings slow down, and guests often look for shorter stays or value-led deals.
1. Set a Seasonal Calendar
Begin by dividing the year into clear pricing bands:
- Peak – School summer holidays, Easter, Christmas/New Year
- Mid-Season – May, June, September, October half term
- Low/Off-Peak – January, February, November (excluding Christmas)
A professional Anglesey holiday property management company will already have data and tools to define these periods accurately. They can use historical occupancy and regional booking trends to help you create a data-led calendar.
2. Flexible Minimum Night Stays
During high demand periods, you can confidently set longer minimum stays (e.g., 7 nights). In contrast, offering shorter breaks – like 2 or 3 nights – during off-peak times can attract weekend getaways and boost occupancy.
If you’re using a professional Anglesey holiday letting service, they can automate these rules in your booking system to adjust dynamically. This ensures your property remains visible and attractive across platforms like Airbnb and Booking.com.
3. Smart Rate Adjustments
Rather than setting one static price per season, consider using dynamic pricing tools that adapt based on demand. For example, if you notice that a particular week in June is filling up quickly across Anglesey, you can nudge your rate up slightly.
Some agencies, such as Coastal Holidays, offer this as part of their Anglesey holiday letting service, helping you make the most of peak demand without manual monitoring.
4. Offer Value, Not Just Discounts
In low season, avoid slashing prices too drastically. Instead, add value through incentives like:
- Complimentary late checkouts
- Welcome hampers
- Discounts for longer stays (e.g., book 4 nights, pay for 3)
These add-ons can appeal to couples, walkers, or remote workers seeking a peaceful break on Anglesey without eroding your income.
5. Keep an Eye on the Competition
Regularly monitor similar properties in your area. Are they booked up for the summer while your calendar remains empty? Are they offering weekend stays in January while you’re set to 7-night minimums? Use platforms like VRBO to keep an eye on live pricing trends.
Better yet, an experienced Anglesey holiday property management provider will be tracking the competition for you – adjusting rates and advising on changes as the market shifts.
6. Use Tiered Pricing for Groups
If your property sleeps more than 2 people, consider a tiered pricing structure. This means you offer a lower base price for couples, then charge a supplement per additional guest. This keeps your property competitive for small groups in quieter months while still earning more for family bookings in peak weeks.
Final Thoughts
Mastering your pricing strategy is not a one-off task – it’s an ongoing process. Seasons change, guest habits evolve, and new competition enters the market. But by adjusting to the ebb and flow of demand, you’ll ensure your holiday let works hard for you all year round.
Partnering with a trusted Anglesey Holiday Letting Agency can help streamline this process. Agencies like Coastal Holidays not only monitor demand and competitor pricing but also handle guest communication, cleaning schedules, and marketing – all tailored for the Anglesey market.
If you’re looking for personalised advice or a complete Anglesey holiday letting service, it may be time to explore professional support. The right agency will not only save you time – they’ll help you earn more.