Summer might be peak holiday season, but savvy holiday let owners know that September and October can be just as profitable — if you know how to attract guests. As the crowds thin out and the pace slows, autumn brings a whole new set of opportunities. Here’s how to keep your bookings flowing well past the summer rush.
1. Market Autumn as an Experience, Not a Downgrade
Guests aren’t just looking for sun and sand — they’re looking for memorable getaways. Highlight what’s special about your property and area in the autumn months:
- Crisp coastal walks with fewer tourists
- Stunning autumn foliage in the countryside
- Seasonal food festivals and local events
- Cosy evenings by the fire after exploring
Instead of letting summer slip away, paint autumn as a season full of charm and value.
2. Offer Seasonal Packages
Create themed breaks to tempt guests:
- Autumn Adventure: Include maps for walking trails, bike hire discounts, or tickets to local attractions.
- Cosy Escape: Throw in a welcome hamper with hot chocolate, blankets, and a bottle of wine.
- Foodie Weekend: Partner with local restaurants or farm shops for tasting experiences.
A little extra thought can make your property stand out and justify a higher nightly rate.
3. Refresh Your Listing with Autumn Photography
Swap out the sun-drenched summer shots for inviting autumn images — golden light, warm interiors, and seasonal décor. Guests need to see themselves enjoying your place in the cooler months. Even small touches like pumpkins on the doorstep or a steaming cup of tea by the window can spark inspiration.
4. Target Off-Peak Audiences
Certain groups are more likely to travel outside school holidays:
- Couples looking for quiet, romantic breaks
- Retirees who can avoid the crowds
- Remote workers seeking a scenic “workcation”
- Hobbyists attending seasonal workshops or events (photography, birdwatching, surfing)
Tailor your adverts and social media posts to speak directly to these audiences.
5. Adjust Pricing Strategically
Dropping your price too much can make your property look less desirable. Instead:
- Keep a strong nightly rate but offer 3-for-2 midweek deals or reduced cleaning fees.
- Use dynamic pricing tools to respond to demand.
- Offer discounts for longer stays — tempting guests to turn a weekend into a week.
6. Promote Local Autumn Events
From harvest festivals to wildlife migrations, there’s always something happening locally. Share event dates on your property listing, social media, and booking emails. Guests will be more likely to book if they see a reason to travel during that time.
7. Make Your Property Autumn-Ready
The small details matter:
- Add extra throws and cushions
- Stock the firewood (if you have a fireplace)
- Provide umbrellas and welly boots for rainy days
- Update your welcome guide with autumn activity ideas
Guests will feel you’ve thought of everything, which encourages great reviews and repeat visits.
Final Thought
Autumn doesn’t have to mean a dip in bookings. With smart marketing, thoughtful touches, and seasonal charm, you can extend your peak season well into the cooler months. Think of it not as the end of summer, but as the start of a different — and equally profitable — chapter.