Social Media Tips for Holiday Let Owners
In today’s competitive holiday rental market, social media is no longer optional—it’s essential. Whether you’re managing your own let or working with an Anglesey holiday letting agency, using platforms like Instagram, Facebook, and TikTok effectively can help increase bookings, build trust, and create long-term brand recognition.
In this post, we’ll explore practical social media tips specifically tailored for holiday let owners and those using Anglesey holiday property management services.
1. Choose the Right Platforms
Not every social media platform is equal when it comes to promoting holiday rentals. Focus your energy where your audience is most active:
- Instagram is perfect for showcasing stunning property photos and nearby attractions.
- Facebook works well for community engagement, joining local groups, and posting offers or updates.
- TikTok is ideal for video tours, behind-the-scenes content, and engaging younger audiences.
If you’re using Anglesey holiday letting services, ask whether they also promote your listing through their own social channels. Many professional agencies include social media promotion as part of their marketing packages.
2. Use High-Quality Visuals
When scrolling through social media, people are drawn to great imagery. Use a high-quality camera (or hire a professional) to capture:
- Clean, bright interiors
- Unique features (like a hot tub or sea view)
- Local attractions near your property
Even if you’re working with an Anglesey holiday letting agency, it’s worth creating your own content to supplement their marketing. Visual storytelling helps potential guests imagine staying at your property.
👉 For tips on taking better photos, check out this Airbnb photography guide.
3. Post Consistently (But Don’t Spam)
Aim to post 3–5 times per week. A regular posting schedule helps you stay visible without overwhelming followers. Plan your content around themes:
- Monday – Local spotlight (e.g., best beaches in Anglesey)
- Wednesday – Behind the scenes (cleaning, prepping, etc.)
- Friday – Booking availability or last-minute deals
If you’re partnered with an Anglesey holiday property management company, coordinate your posts to align with their efforts, especially during peak seasons.
4. Use Relevant Hashtags
Hashtags increase the visibility of your posts. Here are some you should consider:
- #AngleseyHolidayLet
- #NorthWalesStaycation
- #CoastalCottageAnglesey
- #PetFriendlyAnglesey
- #HolidayHomeUK
Use a mix of broad and niche hashtags to reach different audiences. Also, include location tags in your Instagram stories and posts for more local discovery.
5. Share Guest Reviews and User-Generated Content
Social proof is powerful. With the guest’s permission, re-share positive reviews, tagged photos, or stories they’ve shared from their stay.
You can even run giveaways or contests that encourage guests to post about their visit and tag your account—an easy way to reach their friends and followers.
If you’re working with an Anglesey holiday letting agency, check if they’re actively encouraging guest engagement on social platforms as part of their Anglesey holiday letting services.
6. Use Stories and Reels to Stay Top-of-Mind
Instagram Stories and Facebook Reels allow you to stay visible in users’ feeds without the pressure of perfectly polished posts. Use them to:
- Share quick room tours
- Promote limited-time discounts
- Highlight local events or festivals
- Answer FAQs from potential guests
These features are great for building trust and personality into your brand—especially valuable if you’re self-managing your property or offering Anglesey holiday property management to other owners.