Smart Tactics for North Wales Holiday Let Owners
Owning a holiday let in North Wales offers not just stunning landscapes and a rich tourism market—but also unique challenges when it comes to pricing. With clear fluctuations between peak and off-peak seasons, getting your pricing strategy right is essential for maximising both occupancy and income. Here’s how to navigate the seasons with confidence.
Understanding the Seasonal Flow
Peak season in North Wales typically runs from late June through early September, with school holidays, warm weather, and local events attracting families and tourists. There’s also a secondary peak during Christmas and New Year. Off-peak months include November to March (excluding festive weeks), when demand dips but opportunities remain.
Peak Season Pricing: Maximising Returns
During high-demand periods:
- Set Premium Rates: Guests expect to pay more during summer and holidays. Research similar properties to gauge competitive pricing, and don’t undervalue your offer.
- Minimum Stay Requirements: Enforce a 5–7 night minimum to reduce changeover costs and maximise weekly bookings.
- Add-on Packages: Offer extras like early check-ins, firewood bundles, or welcome hampers to increase revenue.
- Use Scarcity Wisely: Highlight limited availability in your marketing to encourage early bookings.
✅ Tip: Update your availability calendars early in the year to capture forward planners.
Off-Peak Season: Encouraging Bookings
Quieter months are perfect for tapping into new markets:
- Flexible Pricing: Offer lower nightly rates or discounts for longer stays to attract remote workers or retirees.
- Short Breaks and Weekend Deals: Enable 2- to 3-night bookings and promote them for mini getaways.
- Seasonal Campaigns: Promote autumn walks, cosy winter escapes, or storm-watching stays to tap into off-season charm.
- Partner with Local Events: Work with event organisers or promote festivals, races, or Christmas markets nearby.
✅ Tip: Add value rather than cutting price—think free welcome drinks, breakfast baskets, or activity guides.
Dynamic Pricing Tools
Embrace technology to automate and optimise pricing:
- Tools like PriceLabs, Beyond, or Wheelhouse adjust rates based on demand, competition, and local trends.
- Consider integrating dynamic pricing with your booking platform or channel manager to keep everything in sync.
Communicate Value, Not Just Price
Regardless of season, it’s crucial to:
- Highlight what makes your property special—be it location, amenities, or views.
- Use professional photography and compelling descriptions to justify rates.
- Encourage repeat stays with loyalty discounts or exclusive return guest perks.
Final Thoughts
Effective pricing is more than just numbers—it’s about understanding your guests, leveraging the season, and creating irresistible offers. By adjusting your strategy between peak and off-peak seasons, North Wales holiday let owners can enjoy strong year-round performance.
Need help optimizing your pricing strategy or want to increase your off-season bookings?
Reach out to our team at Coastal Holidays for expert insights tailored to your property.